And after 2002, they descended from the heavens. Starting in 1986, they approached from downstage right. For decades, their appearance came spontaneously. Anyway, the identity of the mountain is irrelevant the question is, how does it function as a logo? I would say this logo does a lot with relatively little, and the stars that ring the mountain are the unsung heroes here. But if there’s one mountain in the world that most resembles the Paramount peak’s current form, it has to be Peru’s Artesonraju. The logo’s original designer was a Utah native and many have suggested it could have been inspired by any number of peaks in the Wasatch Range. I had always assumed the mountain depicted was supposed to be the Matterhorn, but it’s a bit too misshapen, and possibly a bit too associated with another company, to be it. Like most of the logos in this list (movie studios rarely go with a full re-brand, I’ve discovered), the Paramount logo has changed from one variation to another of the same theme for the entirety of the studio’s existence. I really like, however, how the studio lets their mascot have fun: She wears sunglasses and holds a neuralyzer for Men in Black, and in a bizarre meta-joke, had her face replaced with that of the real Annette Bening for her 2000 film What Planet Are You From. Its patriotism, even after being toned down-the blue drape Columbia holds used to be an American flag-doesn’t seem all that relevant to the idea of movies the symbol isn’t evocative of much other than silver dollars and World War I propaganda. Although the scene is presented about as attractively as it can be, this logo feels a little off to me. Abrams, which was certainly not the case in the logo’s early years, when lens flare was thought of as an unacceptable error rather than the cinematographic weapon it is today. This logo also features a lens flare big enough to embarrass J.J. I think it would be cool if those clouds were animated to move in a more noticeable way, but it’s still an impressive feat to make clouds so visually interesting. (A little ironic for a studio owned today by Japanese conglomerate Sony.) The latest iteration, which has been in place since the early ’90s, contains some rich detail and color, especially in the clouds. Columbia’s logos over the years have varied as to whether they zoom in to or out of the torch’s light, but all have featured “Columbia,” who looks exactly like Annette Bening, and is supposed to be a female personification of the United States.
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